Wednesday, August 10, 2011

The new alchemy

Alchemy is the transformation of lead into gold.  While the ancient Alchemists where not successful, Goodjoe, www.goodjoe.com is successfully transforming creative energy into revenue for non-profits using a crowdsourcing model.  Each week, Goodjoe works with a non profit to sponsor a t-shirt contest around a specific theme chosen by the non-profit.  Artists upload designs related to the topic and then the community votes on their favorite designs.  


Our very own island
The theme for this shirt was animals and helped benefit animal rights organizations.  

At the end of the contest, the top designs are printed and purchased by the community.  The artists receive compensation for their work, the non-profit receives revenue to help fund their mission and Goodjoe handles all of the printing, mailing and inventory.

In addition to giving artists the opportunity to show show off their talent, Goodjoe allows non-profits to reach out to their base in a creative engaging way.  The contests creates new imagery about how the work of the non-profit impacts peoples lives furthering the discussion within the community.

To see how raw creativity is being transformed into good, head on over to Goodjoe.



All pictures from Goodjoe website www.goodjoe.com